Van Wraps: How to Make Your Business Stand Out From The Crowd
If you have your own business, you want as much advertising as you can get. But have you considered how you can use your own van to advertise your business? Sure, you can add a few graphics to the side to let people know who you are. But the biggest trend in vans and advertising at the moment is van wraps.
What is van wrapping?
Van wrapping is exactly as it sounds, a van is wrapped up. But, it isn’t wrapped up as a present (although technically that could be a design option) it is wrapped up in a design. Vinyl is wrapped around the outer body of the van with the design of your choice to help advertise your business. The amount of the van that is wrapped is up to you. Some people only want a small part of the van wrapped up, others will decide on a full wrap job.
What is the main benefit of wrapping a van?
If you are looking for plenty of advertising, van wrapping is the way to do it. All over the world, there are vans that have been completely wrapped with company information on them. Van wrapping is considered the ultimate advertising tool with unlimited potential for the one time cost of the initial van wrap. You need to think of this as a type of mobile billboard that moves as you move. 3M conducted some market research about business advertisements and discovered that business vans are seen around 3,000 times a day. If you have an eye catching design on your van which advertises your business, it will stay with them. It is also worth noting that the average person needs to see an advert 7 times before they consider making a purchase or using the business in question.
How long does van wrapping last?
Like all good things, it must come to an end. If you have been taking care of your wrapping, it can last around three to five years. Although some wraps can last up to ten years which is probably longer than most people have their vans for. Some people choose the wraps for a few years and then change them more often to keep the design and the advertising fresh. Considering the cost of the wrap, this can be a much better investment than paying for a billboard or an ad in the local paper. The key to keeping the wrap on your vehicle is to take proper care of it. And the better the care, the longer it will last. Eventually the vinyl will start to succumb to the elements and will need to be removed. However, this can be a huge plus point as you can remove the design that you have on and get a new one added.
How durable is wrapping?
The answer to this question depends on your perspective. The wrap itself is vinyl and is prone to rip if it is not cared for properly. Over the years, the adhesive will start to disappear until it is necessary to remove it. The flip side of this is that the vinyl provides a protective coating over the van and can protect the paintwork from knicks and dings. And, when the vinyl wrap is removed, it is easy to do, and can reveal a perfect van underneath that has been protected from the sun and other road users.
How much does van wrapping cost?
The cost of wrapping a van varies according to the size of the van, how complex the design is, and the amount that needs to be wrapped. For example, a small van that only needs a logo can cost around £90. A large van that needs a full wrap can cost around £2,500. This might seem like a lot but if you compare this price to putting an advert in the local paper for a week, this is a bargain in comparison.
Will wrapping affect the value of my van?
Getting your van wrapped will not affect the value of your van as it is not a permanent change to the vehicle. If there comes a time that you need to sell your van, the vinyl wrap is easily removed, revealing the untouched paintwork underneath. In fact, this type of protection of the paintwork can prevent the value of your van going down as much as an unwrapped van. As we have stated, the vinyl provides a protective layer over your paintwork and can keep it looking fresh and untouched.
How do I care for my wrapped van?
Caring for your wrapped van is not difficult but there are some things to take into consideration. If you are using matt wraps, you will need to avoid using wax on your van. However, if you are using shiny wraps, you can use wax on them but it should not be necessary as the shiny wraps are normally shiny without the need for wax. When it comes to washing the van, do not use a pressure washer on the vinyl wrap as it can be ripped. All it needs is a soapy wash and a regular hose to rinse it off. Of course, you can use your regular wheel treatments and a pressure hose on the parts that are not wrapped, but the wrapped parts just need some gentle care.
If you are thinking about getting your van wrapped, there are many plus points to consider. If you are not sure if it will work for your business or can’t think of a design to wrap your van in, a professional design company with experience in wrapping can help you create the ultimate advertisement for your business that can be proudly displayed on the side of your van.
If you have any further questions about van wrapping, our friendly staff are ready to help you in any way we can. Just get in touch and we can talk you through the options.